Stellantis
Designing multi-step online car purchasing flows across vehicle configuration, account areas, services and checkout.
The product context
Buying a car online is not a standard e-commerce flow. It involves vehicle configuration, availability, services, ownership logic, personal data, payment-related steps and multiple decision points.
The challenge was to make automotive purchase and ownership flows easier to understand, while keeping the experience scalable across different brands, services and user scenarios.
- 01UX flow mapping
- 02UI design
- 03Interface logic
- 04Design system contribution
- 05Prototyping
- 06Developer handoff
- 07Product and technical iteration
- Simplified checkout decision moments
- Clearer structure for account and ownership-related flows
- Reusable interface patterns for product states
- Better separation between configuration, services and checkout logic
- More consistent components for scalable implementation
The experience had to support multiple layers of user decisions, from vehicle selection and configuration to account areas, services, subscriptions and checkout-related steps.
The work focused on breaking multi-step flows into clearer steps, improving interface consistency and creating reusable patterns that could scale across different parts of the product experience.
Interface design & product patterns
The design work contributed to reusable UI structures, consistent components, clearer states and developer-ready patterns for automotive purchase flows.
The work contributed to a clearer, more consistent and scalable digital experience across car purchasing and ownership-related flows.
This project reinforced the importance of product logic, edge cases and scalable design foundations when designing digital experiences for real-world purchase journeys.
Roche
Internal healthcare workflows